“Short kings,” unite!
Dunkin’ is celebrating the start of spring with an homage to short kings — an online term that refers to men under 5 foot, 8 inches tall.
For what is being dubbed “Short King Spring,” Dunkin’ has renamed its small iced regular coffee The Short King.
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The Short King will be exclusively available for purchase on the Dunkin’ mobile app for a limited time, which began March 19.
The description for the coffee menu item on the app reads, “Because sometimes you don’t need a large, or even a medium, you just need a Short King.”
“Treat yourself and short kings everywhere like royalty this spring,” the brand wrote in a press release.
X users have tagged their own “short kings” in Dunkin’s promotional posts — with some expressing mixed opinions.
One user, Luis Gonzalez, wrote, “@dunkindonuts I speak for short kings everywhere when I say thank you #shortking #RepresentationMatters.”
Comedian Tyler Fisher posted, “This is body shaming. How about you make a ‘FAT QUEEN’ drink and make this equal?”
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#Shortking currently has some 1.4 billion views on TikTok — with more than 37,000 posts on the topic.
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