Bumble to remove ads mocking celibacy: 'We made a mistake'

Date:

Bumble ads perceived as mocking celibacy received significant criticism – and now the company is pulling the plug on them. 

The dating app said late Monday that it would get rid of controversial ads it had included in a global marketing campaign for Bumble’s recent revamp, saying it had “made a mistake.”

Social media users have been slamming Bumble billboard ads containing the phrase “a vow of celibacy is not the answer.”

THE FUTURE OF LOVE: BUMBLE FOUNDER SAYS AI COULD DATE FOR YOU

“For years, Bumble has passionately stood up for women and marginalized communities, and their right to fully exercise personal choice,” the company said in a statement posted to Instagram. “We didn’t live up to these values with this campaign and we apologize for the harm it caused.”

The company also outlined other actions it will take, including sending funds to the National Domestic Violence Hotline and other organizations “as part of our ongoing efforts to support the work being done around the world to support women, marginalized communities, and those impacted by abuse.”

Read the full article here

spot_img

Share post:

Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.

Popular

More like this
Related

Arkansas Governor Signs Campus Carry Bill Into Law; Includes Universities and Stadiums

LITTLE ROCK, AR – Arkansas Governor Asa Hutchinson signed...

The UXR Modular Rifle By PWS: Now Shipping to Dealers

The UXR Modular Rifle By PWS: Now Shipping (PWS) Announced...

Don’t Use Birdshot For Home Defense Includes Turkey Loads

One of the most common “butwhatabouts” when it comes...