McDonald's give classic menu item a 'makeover' amid push to reverse sales decline

Date:

Less than a year after McDonald’s McFlurry desserts lost their iconic spindles, the fast-food giant announced that the item is “getting a makeover” as it tries to reverse a current sales decline.

Starting Tuesday, McDonald’s will be selling the new “Mini McFlurry,” in addition to the standard size, and both will come in a new “more environmentally friendly four-flap cup” as they are “phasing out plastic McFlurry cup lids.”

“Packaging updates like this matter,” Michael Gonda, SVP, chief impact officer of North America for McDonald’s, said in the release. “Not only is this a fun new way for our U.S. fans to enjoy the McFlurry; we’re also moving one step closer to fulfilling our packaging and waste commitments.”

McDonald’s says that the new look helps advance their “commitment to sustainability,” which includes aiming to source “100% of primary guest packaging from renewable, recycled or certified materials by the end of 2025.”

MCDONALD’S ‘COLLECTOR’S MEAL’ CUPS FETCHING HIGH PRICES ON RESALE MARKET

The new look is not entirely new to the company, as the four-flap cups are already being used in certain international markets. 

MCDONALD’S TARGETS ADULTS WITH NOSTALGIC ‘COLLECTOR’S MEAL’ AVAILABLE THIS MONTH

McFlurry in Poland in 2023

McDonald’s current online menu features Oreo and M&M’s McFlurry flavors. Limited-time special flavors often pop up, with one of the most recent being Kit Kat Banana Split.  

Old McFlurry cup

Back in July, McDonald’s reported a drop in sales for the first time in years as it struggled to draw in cash-strapped customers amid higher menu prices.

Global sales fell 1% in the second quarter, its first decline in 13 quarters, compared with analysts’ average estimate of a 0.53% rise, according to LSEG data.

Ticker Security Last Change Change %
MCD MCDONALD’S CORP. 285.52 -3.14 -1.09%

 

To reverse the decline, fast-food chains have launched several promotions in an attempt to boost customer traffic during persistent inflation. 

FOX Business’ Daniella Genovese contributed to this report. 

Read the full article here

spot_img

Share post:

Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.

Popular

More like this
Related

House Dems issue response to GOP report on Biden's withdrawal from Afghanistan

The House Democrats on the Foreign Affairs Committee...

Diddy lists LA mansion for $61M nearly 6 months after federal raid

Join Fox News for access to this content You...